Small team.
Sharp eyes.

Richard Schellbach.

Richard has run YouTube content end-to-end for brands like Engain.io and Uproas.io, as well as his own brand Main1.ee, owning everything from content strategy and packaging to production and amassing millions of views along the way. He's consulted creators and companies on content strategy and packaging.

That's the system Designables is built on. Before anything gets designed, Richard maps the niche, the competing thumbnails, and the exact click trigger a video needs to win the feed. Every brief, concept, and strategy runs through him.